Principles (noun): A
fundamental truth or proposition that serves as a foundation for a system of belief.

“Prin upholds the principles and natural laws of skin structure and function"

"Action with principle; Prin is all about integrity; We are true to our values"

Personalised

One-size-fits-all skincare routines are over.

We're all different, we change, our environment and behaviour changes, so it's only natural that our products and routine should adapt to suit our lifestyle. We provide guides and frameworks, but we encourage you to follow your instincts and stay informed about all elements of your health.

Minimalism

We're knowledgeable about the science of skin.

With the understanding that skin can only absorb limited amounts of topical products, focusing on quality over quantity is where it’s at. By simplifying your routine and focusing on products that truly nourish and benefit your skin, you can save yourself time and reduce product wastage.

Informative

PRIN is an education-first brand.

As self-professed skin disciples, everything we do is backed by research and applied knowledge. We love empowering our community to dig deeper and ask why their skin behaves the way it does and how to address their concerns effectively. Our goal is to teach, not tell.

Inner Wellbeing

Our skin cells are made within.

Neglecting the process of how skin cells are made and relying solely on skincare and treatments for skin health won't give you that healthy, glowing skin, you seek - because it can't. We do skincare AND we're all about optimising the skin from within.

Meet the founder

Hi! I'm Jazmin.

After years of feeling like the skincare industry didn't speak to me, I decided to step onto the beauty merry-go-round. Most skin clinics focused on altering appearances and adhering to a narrow definition of "beauty" that just didn't connect with me. Homogenous beauty never made sense to me. I didn't like it, but that didn't mean I didn't care about my skin health.

With a decade of hands-on experience as a therapist and the proud owner of a renowned holistic skin clinic in Melbourne, I've delved into the world of skincare and skin therapies, working with leading specialist brands and modalities. I've seen all the things—the hype, the fads and everything in between. That's why I bring applied knowledge to the table.

Early on, I realised that topical products alone couldn't achieve true skin correction. I saw the powerful connection between overall wellbeing and skin health (something that should be common knowledge from an early age, IMO). That revelation led me to focus on optimising the skin from the inside out, emphasising internal factors over external fixes. Yes, you read that right—we're a skincare brand that promotes more care on the inside and less fuss on the outside.

I've conducted thousands of skin consultations, immersing myself in the intricacies of health and uncovering the deep connections between the gut, lifestyle, genetics, and skin behaviour. My expertise lies in addressing problematic skin conditions like acne, breakouts, congestion, barrier concerns, and premature ageing.

Enter PRIN. Since launching in 2019, we've partnered with over 200 skin salons across Australia and New Zealand. Our dedicated skin specialists perform the exclusive PRIN Lymphatic Therapy, a professional-only compression facial that yields unparalleled results for the skin conditions we tackle.

In 2020, we introduced the PRIN FLOW facial mask. It sold out twice, thanks to our stockists and the love from our community. But rather than jumping at international distribution opportunities, we chose a different path. We decided to perfect our formulations and fine-tune our operations, prioritising quality over quantity.

Our goal is to empower you with knowledge, so you can confidently select the products that work best for your skin. Here, you'll find a thoughtful range of skincare products that go beyond the surface.

In an industry driven by misinformation, trends and unrealistic expectations, my mission is simple: to help you know yourself, trust yourself, and heal yourself.